Being an entrepreneur, you know that the success of your business depends on your ability to identify, develop and execute creative ideas in order to come up with products that stands out in the market. You may be under the assumption that innovation is only for large corporate enterprises with the necessary resources to set up ultramodern research and development departments. This is a false assumption that prevents many proprietors from developing a culture that encourages innovative thinking within their businesses. Experts specializing in this field say small businesses are in a unique position to give large companies a run for their money when it comes to creating innovating new products.
Idea Innovation– How can you make your open idea innovation platform more effective?
These experts go on to say it is beneficial for you to search for the feasible solutions you need to launch an innovative product that is a class apart in market outside organization. For this, you need to have an effective open idea innovation platform in place within your establishment. It involves sharing confidential information with the public on how to intend to manufacture such a product and revealing to them your marketing strategies. Some entrepreneurs may not feel comfort carry out such an activity since it exposes the vulnerabilities of their organizations. However, vast majority of them hold the view it is a risk worth taking when they consider its advantages.They clarify that such a platform can only be effective if it has the following 3 important elements:
- Transparency
When it comes to executing such a platform with your organization, you must be willing to embrace transparency. This implies you are willing to disclose sensitive data relating to the innovative product you intend to launch into the market with your customers and online solution providers. In many cases, these people are likely to be happy to share their feedback with you on this matter.
- Clarity
To attract the attention of the most proficient providers in the market, you need to clearly state what type of feasible solutions you are looking for at the onset of such an exercise. This goes a long way in ensuring your product is a cut above the rest in the marketplace. You need to realize that the quality of the viable solutions these providers offer depends on theirskills, knowledge and expertise on handling such projects. However, clarity goes a long way in ensuring the best minds work on your project.
- Commitment
These experts explain that entrepreneurs who exhibit a level of commitment in ensure the success of their open innovation campaigns often get the best solutions from the participants. This has a positive effect on the overall outcome of their projects. The end result is that their customers get an innovative product that exceeds their demands.
Every entrepreneur needs to implement of an effective open idea innovation platform within their organization. It helps them to tap into the creative talents of a large number of individuals outside their establishment. Moreover, it introduces them to different feasible solutions to the issues they need to overcome when it comes to launching a new product in the market.
